Are Your Rates Costing You Profit?

Most Subcontractors use rates because it’s quick. Measure it, apply the rate, done.

But the job in front of you is never the same as the last one. Logistics and access change. Programme changes. Labour and materials behave differently every time. Your rate doesn’t account for that.

So you think you’ve priced it properly, but you haven’t. You’ve guessed.

Pricing from First Principles forces you to slow down and think about what this job actually needs. That’s where your margin is protected.

For a deeper dive, check out Rickie’s YouTube video on this topic here.

If you want a simple way to start, grab the step-by-step guide here.